Lynn Walsh from Trusting News discusses how you can build trust with your TV audience by adding language that encourages audience engagement and explanations about newsroom decisions. New research
shows audiences are more likely to trust an on-air product if they understand why you’re covering a story. Read more about the research here.
Mike Canan from WCPO (the newsroom involved in the research) also shares how implementing this type of reporting works in a fast-paced news environment.