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Social Media Community & Brand

From the station that won the first ever National Edward R. Murrow Award for social media, see real examples of how social media managers were able to engage with an audience in ways the broadcast alone could never do. From driving conversation and awareness, to sourcing first-hand accounts, photos and videos from anywhere, anytime, KHOU 11 reveals the strategy that won them the Murrow. And, it can earn your station the long-time loyalty that builds ratings.

 Learn:

  • How to leverage social media to amplify an event in your market, connecting your community through your reach as a media outlet.
  • Integrating technology to enhance social media experiences.
  • How social listening plays an important role in your social efforts.
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