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Lunch & Learn: Trusting News Q&A
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When: 2 pm ET/11 am PT
Where: Webinar
United States
Contact: RTDNA

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Join the Lynn Walsh from Trusting News for a discussion on how you can build trust with your TV audience by adding language that encourages audience engagement and explanations about newsroom decisions. New research shows audiences are more likely to trust an on-air product if they understand why you’re covering a story. Read more about the research here.

Mike Canan from WCPO (the newsroom involved in the research) will be joining the conversation too. He’ll talk about how implementing this type of reporting works in a fast-paced news environment. We want this to be a conversation, so please review the research findings prior to the call (we promise it’s short) and come ready with questions.

 Free to all. Registration required.

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