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Building Trust: How your newsroom can demonstrate credibility and earn trust
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When: January 28, 2019
12pm Pacific/ 3pm Eastern
Where: Webinar
United States
Presenter: Lynn Walsh, Trusting News project and Joy Mayer, Trusting News project
Contact: RTDNA

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Registration is free for members or $15 for non-members.

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Trusting News, a project of RJI and API, aims to demystify trust in news and empower journalists to take responsibility for actively demonstrating credibility and earning trust. Since 2016, the project has worked with 53 newsrooms to study how people decide what news to trust and what newsrooms can do to earn that trust. Join the project leads for a one hour webinar to:

  • See why building trust is important and something all journalists should focus on.
  • Learn how to engage your audience and build trust between your community and your news coverage.
  • News Managers will learn how to discuss their newsrooms' values and mission with their audience while demystifying the news process for the public.
  • Reporters and producers will learn how to build trust language into scripts, including anchor intros and tags.
  • Reporters and producers will learn how to be transparent about how they gather information, choose who to talk to and what information they include.
  • See examples of how local TV and radio stations have built trust language and techniques into their daily and investigative reporting.


Lynn Walsh, Assistant Director, Trusting News project

Lynn Walsh is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the current Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist.

Joy Mayer, Director, Trusting News project

Joy Mayer founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. In addition Trusting News work, she is an adjunct faculty member at The Poynter Institute and the University of Florida and also serves as the community manager for Gather, a platform to support engaged journalists.

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